Can’t Sleep? Call

One-third of Americans claim they don’t get enough zzz. To provide some much needed zzz to the restless, we dreamed up “Can’t Sleep? Call,” a toll-free hotline for the sleep-deprived.

Call 888-890-2040, and you’re greeted with “Hello. Can’t sleep?” Choose from nine dreamy options to help you zzz. Dial 3 to travel back in time to the 1990s, 5 to listen to a motivational speech, or 9 to conference call with the marketing team that came up with this idea.

To reach the sleepless, we aired a series of late-night TV spots, partnered with high-reach influencers, and plastered NYC with cryptic OOH.