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Hey y'all — I’m Maggie

I’m an NYC and ATL based marketer specializing in brand, social media, and creative. Previously, I’ve worked for brands like Lincoln Motor Company, Shinola, and The Wing. I’m a currently a Marketing Lead at Casper, where I’ve been making sleep cool for over 5 years.

 

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About

 

I have lived many a Marketing lives. I have worked at a full-service agency, where I perfected the art of delivering a pitch. I’ve worked at a high-growth start-up, where I developed the hustle and adaptability needed to scale a brand from the ground up. I’ve produced traditional (Super Bowl! Out of home!) and digital (Livestreams! TikTok!) campaigns. I’ve art directed cross-country, multi-car photoshoots, launched a print magazine, and hosted a brand podcast. I’ve even *get ready to freak out* written and edited copy. On purpose. I can safely say I have never allowed any brand I’ve worked for to do anything uncool. If it was uncool, I can promise it was an A/B test.

But my speciality? Developing culturally-relevant, results-driven social media and digital strategy for brands, and overseeing end-to-end production of that strategy.

As a creative, my work is playful, self-aware, and smart. As a strategist, I’m highly-motivated by public emotion, pop culture, and trends. As a start-up vet, I’m flexible, self-sufficient, and scrappy. As a manager, my top priority is fostering a happy, supported environment where people can learn and grow. Because great work comes from teams that are inspired and encouraged.

So, what’s next for me? I want to develop best-in-class work. I want to create for a brand I’m inspired by. I want to work for and with brilliant people and squeeze every bit of mentorship out of them. I want to contribute to a happy, healthy company culture. Most importantly, I want to have a great time doing it.

Reviews

“Maggie is a rare employee that shows extreme maturity - talent-wise, professionally, emotionally, socially. This woman can write a coherent email, make your most stressed employee laugh, and craft you a strategy in the morning, then create, style and direct a film OR photography set in the afternoon - and when the photographer gets sick she can jump in and shoot the thing herself. People learn from this woman. She sets a standard on her teams that I have not been able to reproduce without her.”

— Sarah Shanfield
Marketing, Apple

“Her curiosity about the internet and the world at large makes her creative ideas not only relevant, but cutting edge. Maggie's ideas don't chase culture--they become part of it. She has a brilliant sense of humor, an eye-for-detail and a tireless work ethic, but I'd have to say that her empathy and understanding for people--everyone from team members, to clients, to users--is what makes her so effective as a marketer and a creative. Sorry for the cliche, but she's one of the rare people who just gets it.”

— Deirdre Hering
Copywriter, Translation

Feeling it? Let's talk.
magctay@gmail.com