Casper Glow
Light can make or break a comfortable night’s snooze. With the launch of Glow, we wanted to build awareness for Casper’s first connected product and light the way to a better night’s sleep. Literally.
Role
Launch Strategy
Social Media Strategy
Content Production
Influencer Strategy
Event Execution
Results
17M Impressions
7K Mentions
87% Share of Voice
75 Influencers
60 Press Articles
3-Week Sell Out
We’ve had a lot of bright ideas when it comes to sleep. On 1/29, we’ll show you one more 👀
Get ready to meet ____.
Lights are out. Zzz you tomorrow.
Most lights keep us up. Even bedroom lighting. That’s why we made Glow — a light designed for better, deeper sleep.
A light that actually helps you sleep? Brilliant. Meet Glow.
Glow softly lulls you to sleep. No light switch required.
Glow to bed.
Your bedtime routine just got a Glow-up.
Light your way to a midnight snack.
Credits
Emma Frane, Jess Tenny, Kali Shulklapper, Dylan Blanchard, June Sung, Ronald Lam, Tim Suligan, Justin LaFontaine, Village, Spry and Mighty, Moxie
