Insomnobot-3000

We’ve all had snoozeless nights. Casper wanted to provide instant entertainment during those unexpected bouts of insomnia. Meet Insomnobot-3000: a friendly, late-night chat-bot designed to keep you company when you just can’t fall asleep. Insomnobot was only available to chat between 11pm-5am and can talk to you about almost anything — from weekend plans to midnight snacks. Need a mattress? Insomnobot sneakily provided a unique Casper promo code.

Role

Social Strategy and Launch
Content Production
Script-Writing

Results

30+ Press Articles (like NYMag and Inc)
1 CBS This Morning Broadcast
Digiday’s Most Innovative Brand of 2016
Forbes’ Ingenious Campaigns of 2016

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Credits

MSCHF, Lindsay Kaplan, Alyse Borkan, Katie Syzmanski, John Devore,

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