Casper Dog Mattress
The dog bed market is a crowded one. So when Casper created its first non-mattress product, the Casper Dog Mattress, we were left with the challenge: how do you launch a dog bed and make it an internet sensation? The answer? Well, zzz for yourself…
Role
Creative Production
Content Capture
Social Media Support
Influencer Coordination
Event and Pop-Up Coordination
Results
100K+ Livestreams
20 Dogfluencers
Press from GQ, CNN, TechCrunch
Shorty Finalist, Best Multi-Platform Campaign
Digiday’s Most Innovative Brand of 2016
You barked, we listened. Meet the Casper Dog Mattress.
Your dog's dream come true.
Do not disturb.
Sit. Stay. Snooze.
Credits
Lindsay Kaplan, Alyse Borkan, Tim Suglian, Josh Cohen, Emily Long, Renee Fledderman, Molly Desmond, Kali Shulklapper, Katie Syzmanski, Monica Brouwer, Briana Hanan, Suzanna Schumacher, Jeannine Seidl, Moxie, The Dog Agency, Animal Haven
