Casper Sleep Channel
The brief: No matter how comfortable your mattress is, it can be hard to get a good night’s sleep. The solve: The Casper Sleep Channel — a magical multi-platform slumber-universe design to help users get their zzzz. Using science-based research we created 225 minutes of bespoke content that was effective at putting people to sleep, and also shareable and engaging.
Role
Go-To-Launch Strategy
Social Media Strategy
Creative Direction
Agency Management
Amplification
Results
1.2M Views
409K Hours Watched
14M Impressions
400K Streams + Downloads
Press, Press, Press :)
Credits
Stink Studios, Sara Plotkin, Kali Shulklapper, Hannah Jacobs, Casper Sleep Advisory Board
