Snap Hacks
Sleeping is cool, but it doesn’t make for the best social media post. Casper wanted to create a service that encouraged customers to stay in bed while giving their own social followers the impression that they were out having the time of their lives.
Introducing Late Night Snap Hacks: a digital experience designed to hack the perfect Snapchat story… from bed. Choose your hack, add a caption, and post. Your followers will think you’re having the time of your life… when you’re really in bed.
Role
Social Media Launch and Amplification
Social Media Creative
Influencer Strategy and Coordination
Results
Shorty Finalist for Best Use of Snapchat
Lots of Press (like Mashable and Teen Vogue)
Feature on Snapchat’s Discover Page
200k Site Views on Launch Week
Credits
MSCHF, Lindsay Kaplan, Alyse Borkan, Katie Syzmanski