Casper Pool Mattress
Nothing says summer like… mattress sales. Instead of the standard BOGO, Casper wanted to run a seasonal promotion that drove sales and made a splash.
One meeting and several Slacks later, the Casper Pool Mattress was born. Buy one mattress, get one mattress… for your pool. #CasperFloatie hit it out of the water.
Role
Content Production
Social Media Strategy
Influencer Strategy and Coordination
Event Coordination (Expert Mingling)
Results
Led SOV Through Campaign Run
14M Social Impressions
470K+ Engagements
Pickup from No Chill and Friend of Bae
Get the Casper mattress you've been eyeing. No, not that mattress. 👀
Need some snooze this summer? Just add water.
It's back. It's buoyant. Buy a Casper mattress and get a Casper mattress... for your pool. #CasperFloatie
It's bedtime somewhere. #CasperFloatie
Don't let your summer fall flat. #CasperFloatie
Splish, splash, snooze. #CasperFloatie
Credits
Lindsay Kaplan, Alyse Borkan, Kali Shulklapper, Suzanna Schumacher, Tim Suglian, Renee Fledderman, Brianna Hanan, and Basically Everyone At Casper :)
